Competitive Priorities

Quality

“DICK’S Sporting Goods is proud to offer high-quality sporting goods equipment and gear from the top brands you trust. Since 1948, DICK’S Sporting Goods has brought you the brands that make you untouchable on the field, on the court and anywhere else you play your sport.” (dickssportinggoods.com)

Quality of customer service is highly important. They hire employees with a passion in sports and activities. They look for workers that can not only tell you where it is located but give advice or recommendations on what would be best for each individual.

They try to hire experienced workers as well. For example:

   -PGA professionals for golf department

   -bicycle technicians to sell and service bikes

   -professional fitness trainers to sell and inform about equipment

Cost

“Get the top brands at competitive prices!” (Dick’sSportingGoods.com)

In such a competitive industry, price is a top priority for Dicks Sporting Goods. That is why they have a “winning price guarantee” which is their label for price matching with competitors. They also partake in constant sales, discounts and even a free rewards program. Dick’s Sporting Good furthermore tries its best to reduce cost of shipping by giving multiple types of shipping options. For example, they include free shipping to store. They also reduce the cost by shipping from store or having venders ship directly to the customer to make the lowest cost for the customer. 

Dicks Sporting Goods moreover uses over 1200 venders, not letting any one vender take up more than 15% of their inventory. This gives them the opportunity to buy the top brands and the lowest price available.

Time

Quick and on-time delivery

Dicks Sporting goods has a variety of delivery methods from pick up at store to next day or freight delivery for 48 continents. When placing an order, it gives an estimate of when the customer will receive their package for customer satisfaction.

Dicks Sporting Goods also now uses ‘Ship from store.’

"Now have every Dick's store participating in this program. This has many benefits: it allows us to connect online customers with any inventory in any store; it improves inventory utilization; it lowers shipping costs; and improves speed to our customer, allowing us to now compete on speed. 75% of our orders are shipped to a customer within a 15-mile range of a Dick's store”

–Michele Willoughby EVP of inventory. Supply chain and e- commerce for Dicks Sporting Goods

Flexibility

At Dicks Sporting Goods there are usually at least one associate for each department such as Gold Technician, Golf sales associate, bike technician, footwear associate and even those in charge of unpacking shipments. Of course than there are many outside the store such as distribution, e-commerce, university relations and store support center.

Most associates are responsible for knowing where things are located, minimal knowledge of all inventory, customer service skills and working the register but there are most than enough associates to not need a large amount flexibility among employees.